B2b Marketplace

The Challenge

Process

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Conclusion

Whether you're designing a new feature, this mindset applies.